ux: Process

My approach to UX is to discover needs and pain points, and then bring a solution to these problems. The key to being a successful UX designer is to have an effective and reliable process. I believe the best practices for user experience are by developing a clear understanding for users needs and behaviors, along with a better understanding of business goals. Then, balance and combine these user needs and business goals together. Always keeping the main goal in mind, which is to create a seamless product that makes users needs a main priority.  This approach might involve any or all of the following:

 
 

Strategy/Research

The Discover Stage. Here I gather data and research,to understand users and define business goals.

  • Brand Analysis
  • Stakeholder Interviews
  • Data Analysis
  • Competitive and Comparative Analysis
  • Contextual Inquiry
  • User Interviews
  • User Testing
  • Surveys
  • Heuristic Analysis
 

Synthesis

The Define Stage. Here I turn insights into action by analyzing data. Discovering trends and correlations, interpreting findings, and defining problems is how I identify these insights. DIG DEEP and ALWAYS ASK WHY?!

  • Affinity Maps
  • Feature Prioritization
  • Persona Creations
  • Use Cases
  • User Scenarios
  • Card Sorting
  • User Journeys
 
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Design

The Develop Stage. Here I ideate solutions by sketching wireframes, creating prototypes, conducting usability tests, and by iterating based on feedback. Then I refine(simplicity is key) and repeat. Finally, I build a final prototype, work with team members, and developers to help deliver the final product.

  • Design Studios
  • Sketch
  • Wireframes
  • User Flows
  • Wireflows
  • Sitemap
  • Prototype
  • Iterate
  • Deliver